The People’s Republic of China (PRC) film industry is flourishing: it is the second-largest movie market in the world, following the United States. In the next few years, it can even overtake it.
By emphasizing core values of Chinese society, films locally produced seem to be more and more favoured by Chinese audience over American blockbusters.[1] For instance, domestic movies such as Monster Hunt or Monkey King: the Hero is back broke through in terms of box office. Indeed, Monster Hunt was ranked second of China’s 2015 box office, right after the American Film Furious 7. Western producers should therefore take into account the cultural needs of Chinese consumers if they want to successfully implement their business in China.
[1] State Intellectual Property Office of the P.R.C (SIPO), “Why do Chinese Domestic films catch up from behind in terms of ticket-office”, 19/08/2015
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